New brand identity for CHIO Rotterdam


Today, at the meeting of the business club 'Friends of the CHIO' the new brand identity of the CHIO Rotterdam was launched. After the successful Longines FEI European Championships Rotterdam 2019 a new era for the CHIO Rotterdam starts. With this new era, with focus on a mix of top sports and experience, there is a perfect fit for a new fresh brand identity.

"At CHIO Rotterdam we want to inspire people with sports, sharing knowledge, meeting relevant people and sustainable and social initiatives," says Ron Voskuilen, general director of CHIO Rotterdam. "Our key drivers are innovation and talent, of course with our typical Rotterdam DNA. This new brand identity is the first visible example of the new road we have choosen."

The new brand identity was developed by Nine Creative Agency and presented on the bonnet of a beautiful BMW in the showroom of Breeman BMW, the host of today's meeting. Also on the website and other online channels the new brand identity is now visible. In the run-up to the CHIO Rotterdam 2020 (June 18 - 21) the new logo will be implemented in all other visuals.

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